'Mimzy's' the Word on Sales Chart19 Jul, 2007 By: Thomas K. Arnold
The Last Mimzy
As the summer doldrums continue in terms of high-profile video releases, New Line Home Entertainment's family-friendly The Last Mimzy took the top spot on the national DVD sales chart the week ended July 15, despite a box office gross of just $21.5 million.
Paramount Home Entertainment's Shooter, meanwhile, remained at the top of Home Media Magazine's video rental chart for the third consecutive week, while slipping to No. 2 on the Nielsen VideoScan First Alert sales chart. On the rental chart, Mimzy bowed at No. 3, with estimated rental earnings of $3.7 million. Paramount's Black Snake Moan remained at No. 2 its third week in stores, generating another $4 million in rental revenue to bring its total rental take to $15.1 million — 160% of its total theatrical gross.
Only one other new release debuted in the First Alert top 10: Warner Home Video's The Astronaut Farmer, a drama, starring Billy Bob Thornton as a renegade astronaut bent on building his own rocket, that grossed $11 million in theaters. The film entered the chart at No. 3 while debuting on the rental chart at No. 8.
Meanwhile, BBC's Planet Earth — The Complete BBC Series, released in late April, rose from No. 27 to No. 10, underscoring the growth in premium-priced DVD collections (the set retails for $80 on standard DVD and $100 on Blu-ray Disc and HD DVD).