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Microsoft Touts Xbox Sales

5 Dec, 2001 By: Hive News


Microsoft Corp. is trumpeting the "bestselling video game console launch on record after two weeks of sales," for its new Xbox gaming consoles, according to data from video game market monitor The NPD Group.

``The data clearly show that Xbox is off to a torrid start,'' says Robbie Bach, chief Xbox officer at Microsoft. ``Xbox sold out as soon as we launched, and we're selling systems as fast as we can produce them. More than 100,000 units a week are being delivered to retailers, so players are likely to find Xbox systems throughout the holiday season. With one of the best launch lineups ever, I understand why Xbox is the most sought-after gift for the holiday.''

More importantly for Microsoft, software sales of Xbox launch games are booming. According to The NPD Group, gamers are buying 2.4 Xbox games with every Xbox, resulting in the highest game attach rate ever recorded for a console at launch. Sony Computer Entertainment America Inc. sold 1.9 games with every PlayStation 2 during the first two weeks of its launch last year, and Nintendo has sold 1.9 games with every GameCube to date.

Halo from Microsoft was the bestselling launch title according to actual NPD data,beating ``Luigi's Mansion,'' the top-selling GameCube game. Sales are also very strong for Microsoft Project Gotham Racing, NFL Fever 2002, and third-party games such as Dead or Alive 3 from Tecmo, Madden NFL 2002 from Electronic Arts and Tony Hawk's Pro Skater 2x from Activision.


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