Microsoft Touts Xbox Attach Rate20 Feb, 2003 By: Kurt Indvik
Microsoft reported that with January sales results in, Xbox has increased its cumulative software-to-hardware “attach rate” to 4.9 units, the highest for any next-generation console after 15 months on the market.
According to NPD Group/NPD Funworld, Xbox maintained a 24 percent next-generation market share in January, double the share of Nintendo's GameCube system.
Meanwhile, Microsoft has launched a Platinum Hits program for some Xbox games, slashing prices to $19.99 on 16 games. Among the titles in the first wave of Platinum Hits are Crash Bandicoot: The Wrath of Cortex, Project Gotham Racing and Tony Hawk's Pro Skater.