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Microsoft Slashes European Xbox 360 Prices

21 Aug, 2007 By: John Gaudiosi

On the heels of its price cuts of Xbox 360 in North America, Microsoft has slashed the prices of all of its models in Europe beginning August 24. The 20GB Xbox 360 has been reduced 50 euros to 349.99 euros. The Core Xbox 360 was cut 20 euros to 279.99 euros.Microsoft will sell the Xbox 360 Elite, which comes with a 120GB hard disk, for 449.99 euros.

In the United Kingdom, the 20GB Xbox 360 will be cut by £30 to carry an estimated retail price of £249.99. The entry-level Xbox 360 Core console will be reduced by £20 to carry an estimated retail price of £179.99, a price that matches the retail price of Nintendo's hit Wii console.

In addition, the Xbox 360 Elite, which was initially slated to retail for £329.99, will sell for £299.99 when it launches in the United Kingdom later this week. The console comes with a 120GB hard drive, HDMI port and premium black finish as standard.

“We pioneered the successful concept of multiple products for multiple categories of consumer,” said Stephen McGill, head of gaming and entertainment, Xbox UK. “First-timers will love the Xbox 360 Core system, which offers an affordable entry into high-definition gaming. The Xbox 360 Elite, with its large hard drive and wireless controller, will appeal to casual and experienced gamers and families. The Xbox 360 opens up whole new avenues of entertainment for those who seek the ultimate gaming and entertainment experience.”

Microsoft will offer a range of new accessories for the Xbox 360 in the United Kingdom, including the stand-alone 120GB hard drive for £129.99, a black wireless controller for £32.99, the Xbox 360 Play and Charge Kit will for £14.99, and the Xbox 360 rechargeable battery for £9.99.

Over the past year, Microsoft said it has secured 30% of the market share of Europe, the Middle East and Africa with its Xbox 360. The company also said the Xbox 360 boasts the highest software attach rate of any game console in Europe, with more than 5.5 games sold per system since launch in late 2005.

By the end of June, Microsoft had sold 5.6 million Xbox 360s in the United States, compared with 2.8 million Wiis and 1.4 million PS3s, according to the NPD Group. Michael Pachter, videogame analyst for Wedbush Morgan Securities, believes that despite the 13% price cut of Xbox 360 in the United States, the upcoming July sales figures will have Sony's PS3 outselling Xbox 360 160,000 to 115,000. If that holds true when the final report is released, it will mark the first time in the next-generation console battle that Sony has trumped Microsoft.

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