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Microsoft Fetes Artisan

19 Jun, 2003 By: Hive News

Artisan Home Entertainment has won Microsoft Corp.'s second annual Windows Media Innovation Award, recognizing the supplier's pioneering use of digital media.

Artisan is honored for its use of Windows Media 9 Series on Standing in the Shadows of Motown and Terminator 2: Judgment Day (Extreme DVD), as well as for Artisan Pictures' participation in the BMW Films Digital Cinema Series, which included more than 2,000 theatrical screenings of Motown across the United States.

Through the use of Windows Media 9 Series, Terminator 2: Judgment Day (Extreme DVD) was released with the first high-definition DVD-ROM in 1,080-pixel high resolution with 5.1 surround sound.

"Artisan Home Entertainment is proud to be recognized by Microsoft as an innovator," said Amir J. Malin, CEO of Artisan Entertainment, parent company of Artisan Home Entertainment. "Windows Media 9 Series enables us to bring high-definition experiences into the homes of millions, demonstrating the full potential of digital entertainment on the PC and showcasing our films as they've never been seen before. We have always strived to add optimum value for the consumer with all our DVD releases, and Microsoft's incredible technology enables us to continue to be at the forefront of the industry in achieving this goal."

Dave Fester, general manager of the Windows Digital Media Division at Microsoft, will present the award to Glenn Ross, president of Artisan's Family Home Entertainment tonight at The Beverly Hills Hotel.

"Artisan's innovative use of digital media offers movie fans new and exciting experiences with high-definition video," said Bill Gates, chairman and chief software architect at Microsoft. "With the release of Standing in the Shadows of Motown, the DVD-ROM release of that movie, and the first high-definition DVD-ROM Terminator 2: Judgment Day (Extreme DVD), Artisan is helping drive the film industry forward to meet the changing demands of its customers."

In addition to Artisan, Peter Gabriel, Pink Floyd and Andy Hunter also will receive Honorable Mention awards for their creation of the Web's first 5.1 surround sound digital music releases using Windows Media Audio 9 Professional (WMA Pro).

As part of the 2003 Windows Media Innovation Award, Microsoft established a new college-level scholarship program, the Windows Media Emerging Innovator Award Program, at top U.S. film schools, including Columbia University, New York University and the University of California, Los Angeles. As part of the program, Microsoft will contribute hardware and software to help advance each school's digital film initiatives and conduct seminars for students on the benefits of Windows Media in the filmmaking process.

At each school's annual film festival, a student will be selected as the winner of the scholarship and awarded a $10,000 grant designed to help emerging filmmakers realize their potential through the use of digital film, and will be administered by each school's facilities. Microsoft's Digital Media Division will kick off the scholarship competition with a series of seminars on each campus beginning this fall.

The Windows Media Innovation Award, previously presented to Lenny Kravitz in May 2002, honors groundbreaking digital technology achievements in the entertainment industry.

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