Microsoft Discontinues 20GB Xbox 360 Pro14 Jul, 2008 By: John Gaudiosi
The rumored Microsoft Xbox 360 $50 price cuts were partially true. In a move reminiscent of Sony last year, Microsoft confirmed Sunday night (on the eve of its E3 press conference) that the 20GB Xbox 360 Pro model will be sold for $300 while supplies last — the model is being discontinued.
In place of the 20GB system will be a new 60GB Xbox 360 model that will retail for $350 when it's released in early August — the same price as the 20GB model used to sell for. Microsoft will continue to sell the Xbox 360 Arcade model, which does not include a hard drive, for $280, and the 120GB Xbox 360 Elite for $450.
“We know consumers need more and more space to store the amazing digital content Xbox 360 offers, and we're giving it to them at no extra charge,” said Albert Penello, Xbox director of product management.
Microsoft has seen its Xbox Live consumers use up hard disc drive storage space downloading games, purchasing TV shows and renting movies through its Video Marketplace service. The 20GB hard drive can hold only a couple HD movies.
Last year at this time, Sony discounted its 60GB PS3 by $100 and cut its backward-compatibility. The company also announced a new 80GB PS3 with Motorstorm bundled in would sell for $600 — the previous price of the 60GB model. Sony CFO Nobuyuki Oneda said Friday that Sony will not cut the price of its PS3 because the electronics giant is focusing on profitability.
There are also no price cuts expected for No.1 console the Nintendo Wii. Nintendo hasn't been able to keep up with demand of its $250 Wii.