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Microsoft Boosts HD DVD

26 Jul, 2007 By: John Gaudiosi

SAN DIEGO — Microsoft will cut its Xbox 360 HD DVD drive from $200 to $180 starting Aug. 1, the company announced at Comic-Con International.

In addition, Gamers who pick up the HD DVD drive will now get five free DVDs from a list of 15 titles through Toshiba's Perfect Offer program.

According to The NPD Group, Microsoft has sold 160,000 HD DVDs since launch in the United States.

Other Xbox 360-related Comic-Con news includes the giveaway of 10 special edition 300 Xbox 360 consoles by Warner Bros. Home Entertainment at the 300 DVD launch screening at Petco Park July 27.

Microsoft will begin offering 300 in HD on Aug. 14 through its Xbox Live Video Marketplace download service. Microsoft is also offering a free HD download of NBC's “Heroes” pilot for a limited time to promote the Heroes: Season 1 HD DVD release.

Trailers, scenes and other promotional materials will also be available for free download.

"With the price reduction to $180, the Xbox 360 HD DVD Player continues to be the most affordable way to enjoy high definition," said Jeff Bell, corporate VP of global marketing, interactive entertainment business, entertainment and devices division at Microsoft. "From the beginning, we set out to offer Xbox 360 owners an unrivaled high-definition experience, with a choice of optical discs on the HD DVD format and digital downloads through Xbox Live Marketplace — both of which have a selection of the best content Hollywood has to offer. Today's announcements around 300 and Heroes: Season 1 are great examples of how we believe HD content can be offered to consumers."

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