The MicroMouse Network?24 Oct, 2002 By: Hive News
The Walt Disney Company and Microsoft Corp. have announced a joint venture to deliver Disney on MSN, a co-branded Internet service that combines the new MSN 8 software with Disney content to provide a family-friendly online experience.
The service provides dial-up Internet access and combines the parental controls and all other features of the MSN 8 service with age-appropriate start pages for children that have entertaining Disney content, as well as a separate start page for adults with the MSN 8 home page. Disney on MSN subscribers also will receive a free subscription to Disney's Blast, a premium online content service for kids that provides nearly 100 educational and entertainment features; and a free subscription to Disney Adventures magazine.
"One of Disney's undisputed competitive advantages is its strong brand, and the ability to adapt beloved characters and stories to new technologies is a cornerstone of our strategy to grow and generate new guests with every generation," CEO Michael Eisner said. "Disney's presence on the Internet in family entertainment has been preeminent, and we are pleased to expand our Internet offerings to a new generation through our relationship with MSN, which represents a wonderful combination."
Disney on MSN is available beginning today through MSN Dial-Up Internet Access for $21.95 per month per family.
The service's Disney content and product marketing is managed by the Walt Disney Internet Group. At launch, Disney content for kids' pages includes games, activities, direct access to Disney's Blast and the award-winning SurfSwell Island: Adventures in Internet Safety.
Disney on MSN will be marketed by Disney Online, The Disney Store, Walt Disney Parks and Resorts, Buena Vista Home Entertainment and other affiliates.