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MGM Moves To All-DVD Screeners

25 Jan, 2002 By: Jessica Wolf

It's a sign of the DVD times we're in that some studio press release goodie bags will now be stuffed with discs rather than cassettes. After a recent screener paradigm shift, MGM became one of the few studios to mail out DVD screeners along with street date announcements rather than VHS copies. "It just seemed like the time was right and that retailers would appreciate getting screeners on DVD," said MGM spokesperson Steve Wegner.

The first two digital screeners went out last week for the recently announced titles Bandits, which streets April 2 (prebook March 5) and Original Sin, which streets March 26 (prebook Feb. 26). For future releases MGM DVD screeners will include other MGM trailers like VHS screeners typically do—though these first two are movie-only. There wasn't enough time for this particular solicitation cycle to get additional content on the discs, Wegner said.

Wegner said special features like audio commentaries, deleted scenes or even interactive menus and scene selection options are usually not ready in enough time to be included on early industry screening copies, which are typically sent out well before street date.

Wegner said the studio has not yet received any feedback from retailers on the new screener format.

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