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MGM ‘Realigns' Home Entertainment Group

7 Jan, 2002 By: Hive News

MGM Home Entertainment Group realigned its marketing operations with the stated goal of putting some muscle behind its ventures in video-on-demand (VOD) and other emerging digital platforms.

Blake Thomas, e.v.p.-Worldwide Marketing, will take over the day-to-day oversight of MGM's growing pay-per-view and video-on-demand businesses while continuing to oversee the creation and implementation of video and DVD marketing campaigns for the supplier's 4,100-title film library on a worldwide basis.

"In expanding Blake's responsibilities, MGM is able to strategically capitalize on the marketing muscle of its home entertainment group as it crafts aggressive and innovative campaigns for the emerging VOD market," said David Bishop, president and c.o.o. of MGM Home Entertainment. "Going forward, we will look to Blake and his team of accomplished marketing professionals to help move our pay-per-view business beyond industry standards and assist MGM in facilitating a smooth transition into the broadband age."

MGM also hired Alex Carloss to serve as s.v.p.-Domestic Marketing. Reporting to Thomas, he will supervise VHS and DVD rental and sellthrough marketing throughout the U.S. and Canada.

"Alex is a skilled, creative marketer who brings both strategic and tactical expertise to the fold. Those assets, combined with his comprehensive insight in both traditional and new media, not only gives us a heightened competitive advantage in aggressively marketing MGM's renowned titles, but it enables us to remain ahead of the curve as the home entertainment business continues its exponential growth."

Thomas joined MGM Home Entertainment as s.v.p.-Marketing in 1994. He was responsible for the development and implementation of new marketing strategies for the company's home entertainment products.

Before joining MGM, Carloss was a consultant for The Walt Disney Co., helping the Interactive division optimize its assets for future Internet businesses. Previously, he served as v.p., E-Commerce for RealNetworks, where he was responsible for driving the company's consumer revenue. From 1996-2000, he was v.p. of Marketing for interactive software publisher Electronic Arts, responsible for growing EA's market share in PC entertainment software. Carloss has also held positions with Warner Home Video and Buena Vista Home Video.

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