MGM Home Entertainment to Distribute ‘G'-Rated Fare13 Apr, 2004 By: Erik Gruenwedel
Three entertainment executives, including Richard Cohen, former president of MGM Home Entertainment (MGMHE), have launched First Family Entertainment, to create ‘G'-rated direct-to-DVD/video programming.
The nascent Los Angeles-based company announced it would distribute annually up to five live-action films — targeting African-American and Latino markets — with budgets approaching $3 million each through an exclusive deal with MGMHE.
Projected release dates and suggested retail prices were not disclosed.
First Family, which is headed by senior partner Dean Valentine, former president/CEO of UPN and president of Walt Disney Television, includes partners Nicolas Van Dyk, former EVP/CSO at Artisan Entertainment, and Cohen.
“The phenomenal growth of the home entertainment market and a shortage of quality ‘G'-rated films have created a unique opportunity, especially in some of the niche markets,” Valentine said. “It is our intention to fill this need.”
In 2003, MGMHE, in an effort to reach the pre-school market, formed MGM Kids to distribute a series of separate DVD/videos from Nelvana Limited, Scholastic Entertainment, Southern Star, The Learning Channel and Discovery Kids.
First Family video products will not be included in the MGM Kids brand, according to an MGMHE spokesperson.