MGM Bows Video Retailer, Holiday Sites30 Sep, 2004 By: Erik Gruenwedel
In an effort to consolidate dissemination of DVD packaging, pricing and release date changes, and spur holiday sales, MGM Home Entertainment is launching two new Web sites.
MGMretail.com, which bowed Monday and is available to registered users, will replace the use of CD-ROMs as the studio's primary form of home video announcements. In addition, MGM's digital asset database, home to box art, title treatments and publicity stills, has been merged with the new site.
“It's a one-stop shop for retailers, journalists, vendors and other people that we work with,” said Tracey Kospich, director of marketing for the site.
To help jumpstart holiday video sales, the studio Nov. 15 will launch the consumer site, mgmholiday.com, designed to promote 60 of MGM's top special editions, collector editions and $14.95 titles.
The site will be promoted online through banner ads and targeted e-mails, which when clicked will direct consumers to mgmholiday.com, where they can take a short quiz to determine which titles are best for male, female and family members.