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Maverick Gets Religion

25 Jul, 2005 By: Holly J. Wagner

Maverick Entertainment Group is olive branching out.

The company, under its Spirit label, is launching a line of religious and inspirational programming from Atlanta-based Amen Films, moving into the lucrative and popular genre of faith-based films.

Maverick (MEG) and Amen have just finalized a five-year output distribution deal that will give Maverick a presence in the world of faith-based special interest programs and feature films. The first project to be released with the Spirit/Amen moniker will be the Urban Christian film Holy Hip Hop: The Movie. The film is produced and edited by Christopher “Play” Martin (House Party) and HP4 Digital Works. The title looks inside the rapidly growing Holy Hip Hop music genre and the global movement focused on street ministry evangelism.

Amen Films will handle all marketing and promotion of those films within and throughout the Christian community, leveraging a core network of radio, Internet, TV, special events and magazine multimedia. MEG will handle marketing and promotion to retailers and rentailers nationwide. Martin heads up the Amen Films division and will work very closely with Maverick president Doug Schwab on all aspects of the joint venture.

“This deal reinforces MEG's position as a leading distributor of niche films,” Schwab said. “These faith-based films complement MEG's already strong catalog — a catalog that includes films under the Urban, Latino, Fusion, Creep FX and Platinum labels. Amen Films is a major creative force in the spiritual content arena, and we are very pleased to collaborate with them to bring outstanding faith-based movies to our clients across the United States.”

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