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Maverick Bows Two Niche Video Labels

7 Jun, 2004 By: Erik Gruenwedel

Seeking to expand nationally the concept of “Spanglish” films — a blend of Spanish and English dialogue — Maverick Entertainment is launching the home video label Fusion.

“Spanglish films are very popular here in South Florida,” said Liza Guitierrez-O'Neil, Maverick marketing director.

Initial film offerings for the label are scheduled for October, according to Guitierrez-O'Neil.

In addition, Fort Lauderdale, Fla.-based Maverick Sept. 7 will release Darkhunters (prebook Aug. 13), the first film marketed under its nascent CreepFX horror label.

Maverick, which claims to distribute nearly 50 Latino and urban-based home video product annually, last year bowed its Platinum series, featuring films with higher budgets and production values.

Today, Maverick announces its fourth Platinum release, Once Upon a Time in the Hood ($19.98 SRP), scheduled for retail release July 6.

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