Martha Teams With Bodywisdom18 Sep, 2006 By: Jessica Wolf
Fitness supplier Bodywisdom Media is teaming with Martha Stewart's body + soul magazine for a line of exercise DVDs.
Distributed by Vivendi Visual Entertainment, the series launches Oct. 24 with Yoga for Beginners and Pilates for Beginners ($14.99 each).
“With Bodywisdom and body + soul, you have a marriage of two great brands,” said Tom O'Malley, EVP of Vivendi Visual. “Martha Stewart brands stand for quality and how-to expertise and body + soul magazine exemplifies those attributes, while Bodywisdom Media, our fitness partner, makes some of the best fitness products available.”
Bodywisdom Media DVDs include customizable routines in each discipline. The discs will include articles from body + soul magazine.
The Martha Stewart Living Omnimedia magazine body + soul was featured on the recent reality show “The Apprentice: Martha Stewart.” The winner of that competition is now an editor at body + soul.