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Magnolia to Bundle Blu-ray Discs With Dell Computers

14 Dec, 2006 By: Thomas K. Arnold

Mark Cuban is weighing in for Blu-ray Disc. The maverick mogul, known for championing the simultaneous release of films across multiple platforms, plans on bundling original high-definition content from his HDNet network with Dell computers sold in the United States.

“Our combination of great programming, captured and displayed at only the highest quality, is a win-win opportunity for HDNet, Dell and consumers who want the very best high-definition home viewing experience,” Cuban said in a statement. “Through this opportunity, HDNet is able to provide high-quality original content to one of the computer industry's premiere companies.”

The first title under the deal is HDNet World Report: Shuttle Discovery's Historic Mission, copies of which will be packaged with Dell's XPS M1710 computer.

The program provides exclusive high-definition coverage of Space Shuttle Discovery's launch in 2005. The special also includes live coverage of events surrounding the launch and footage from mission control, completely uninterrupted by commentators.

HDNet World Report: Shuttle Discovery's Historic Mission was released to retailers in early October, when Magnolia officially entered the Blu-ray derby with six titles, including Bubble, a 2005 film from director Steven Soderbergh about three Midwestern factory workers whose lives are changed by a local murder, and Enron: The Smartest Guys in the Room, a documentary about the Enron financial debacle.

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