MagicPlay to Pump Out First Fitness DVDs17 May, 2008 By: Angelique Flores
MagicPlay Entertainment is bowing its first fitness titles this week, with the latest DVD from “Buns of Steel” star Tamilee Webb.
The Best of Tamilee: Best Buns, Best Abs, Best Arms ($14.99) streets May 20 and includes three 15-minute workouts that target different muscle groups: abs, glutes and arms. This DVD is the first in a series of best-of DVDs, which will focus on different body parts.
“Tamilee has taken the best workouts from her [past videos] and updated them,” said Mitch Perliss, senior business director, North American, MagicPlay Entertainment.
The DVD comes with a bonus 15-minute workout from yoga instructor Stacy McCarthy, who has a DVD coming out May 20 also from MagicPlay.
The company will market Stacy McCarthy's Yoga Body: Lean & Defined Total Body Workout ($14.99) with The Best of Tamilee.
“Tamilee is an icon,” Perliss said. “Consumers know her. Retailers know her.”
He said the company hopes Webb's notoriety will turn people on to McCarthy.
“Stacy has been around since 1998,” Perliss said. “She's San Diego's most celebrated yoga instructor and is at fitness events all over the country. Our challenge is to start her in the consumer world.”
MagicPlay already has sports, music, kidvid and feature films on DVD.
“Fitness will be one of the genres we're going to focus on,” Perliss said.
MagicPlay has other fitness titles in the works with hopes of creating new brands. The next DVD in Webb's series is due in August.