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'Madagascar' Tops the Sales Charts

23 Nov, 2005 By: Thomas K. Arnold


DreamWorks Home Entertainment's Madagascar easily topped the DVD sales charts for the week ended Nov. 20, bumping Warner Home Video's Charlie and the Chocolate Factory to No. 2.

Industry sources peg first-week sales of Madagascar at around 4.4 million units, a strong showing driven by the film's $193.2 million box office gross and high kid appeal that tends to spur consumer purchases rather than rentals.

Indeed, on Home Media Retailing's rental chart for the week ended Nov. 20, Madagascar debuted at No. 5, with estimated earnings of just $6.52 million.

First-week sales of Madagascar were so strong that the animated feature outsold second-ranked Charlie by a nearly 7-to-1 margin.

Sony Pictures Home Entertainment's actioner Stealth bowed at No. 3 on Nielsen VideoScan's First Alert DVD sales chart. The film also was the top renter for the week, generating an estimated $12.2 million in rental revenue, or more than a third of its $31.7 million theatrical gross.

Meanwhile, The Force has yet to waver. After four weeks in the market, 20th Century Fox Home Entertainment's Star Wars: Episode III — Revenge of the Sith is still pulling in respectable sales numbers, with a No. 4 ranking for the week ended Nov. 20.Several TV DVD packages made promising debuts on the sales chart. Friends: The Complete Tenth Season bowed at No. 6, right behind fifth-ranked The Skeleton Key, a horror film from Universal Studios Home Entertainment.

Paramount Home Entertainment's The Oprah Winfrey Show: 20th Anniversary Collection debuted at No. 12, while the third season of “Charmed,” also from Paramount, and the second season of “Scrubs,” from Buena Vista Home Entertainment, entered the First Alert sales chart at Nos. 15 and 16, respectively.

Buzz around the record opening of the latest “Harry Potter” film sent the previous picture in the franchise, Harry Potter and the Prisoner of Azkaban, back into the top 20 on the DVD sales chart (it's ranked at No. 10 for the week ended Nov. 20).

Several special editions also are enjoying strong demand. Buena Vista's Cinderella celebrated its seventh week in the top 10 (it's at No. 9 for the week ended Nov. 20), while 20th Century Fox's The Sound of Music: 40th Anniversary Edition entered the DVD sales chart at No. 8.

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