Macrovision Signs On to Acquire All Media Guide6 Nov, 2007 By: Billy Gil
Santa Clara-Calif.-based Macrovision Corp. has signed a deal to acquire All Media Guide Holdings Inc. (AMG), which provides a database of music, movie and video games information and reviews. The deal is expected to close by the end of 2007.
The deal will extend Macrovision's goal of providing media and digital content solutions by giving its customers, such as video content producers and consumer electronics device manufacturers, access to AMG's metadata on millions of movies, videos and songs, as well as its media recognition technology and music discovery software. The aim is also to help Macrovision's clients more easily monetize digital media by simplifying content identification, navigation and recommendation.
“In an era when consumers have many choices, cell phone manufacturers, electronics device makers and service providers want to make video and all other entertainment content quick and easy to find,” said Fred Amoroso, CEO of Macrovision Corp. “AMG plays a critical role in enhancing the overall consumers' user experience in searching, discovering, purchasing and enjoying entertainment media.”