Macrovision and Chicago Digital Post Launch Anti DVD-ripping Software2 Jul, 2007 By: Chris Tribbey
Macrovision and Chicago Digital Post/Great Lakes Digital Media have launched RipGuard-MOD, giving producers and distributors who make Recordable DVDR products a “trustworthy, affordable method of protecting their products.”
“The industry loses millions of dollars in revenues to ripping every year, said Tim Montague, president of CDP/GLDM. “This is the solution the independent industry has been waiting for.”
RipGuard has been used on more than 200 million commercial DVDs shipped in the past 18 months, according to Macrovision.
According to a study the company conducted, “rippers” became 10 to 20 times more frustrated when trying to rip a title with RipGuard software, compared to when they tried to rip a title with Content Scrambling System protection.
“We've made it very simple for producers,” Montague said. “They simply provide us with a playable master disc on Recordable DVDR, and we process and protect it. There are no special production requirements. Generally, within 24 hours, we're ready to start manufacturing. And we're capable of protecting Dual-Layer DVD Recordables as well.”
RipGuard-MOD works by modifying the file structure of the disc, thereby neutralizing the ripping program — without installing software on users' computers, altering those PCs or affecting the playback or performance of the DVD itself.