‘Wedding Crashers' Sales Celebration Continues19 Jan, 2006 By: Thomas K. Arnold
A pair of action-packed new releases, DreamWorks Home Entertainment's Red Eye and 20th Century Fox Home Entertainment's Transporter 2, stormed to the No. 1 and No. 2 positions on the home video rental chart their first week in stores.
But neither packed enough punch to unseat a raunchy comedy, New Line Home Entertainment's Wedding Crashers, from the top spot on the preliminary national DVD sales chart.
Wedding Crashers remained in the No. 1 spot on Nielsen VideoScan's First Alert chart for the week ended Jan. 15, narrowly outselling second-place finisher Transporter 2, which generated $43.1 million in theaters.
Red Eye finished a distant third, despite a higher box office take of $57.9 million and a cast that includes Rachel McAdams (who also stars in Wedding Crashers) as a woman who is forced into a murder plot by a stranger while on a flight.
Paramount Pictures Home Entertainment's urban crime drama Hustle & Flow debuted at No. 4, while Universal Studios Home Entertainment's romantic drama The Constant Gardener entered the sales chart at No. 5, despite critical acclaim and plenty of Oscar buzz.
Paramount also scored with a special “Bueller … Bueller” edition of the 20-year-old comedy classic Ferris Bueller's Day Off, which bowed at No. 12 on First Alert.
On Home Media Retailing's video rental chart for the week ended Jan. 15, Red Eye was the top renter, generating an estimated $10.8 million in revenue. Transporter 2 was close behind with rental earnings pegged at $10.4 million, while Wedding Crashers (No. 3) added another $10.1 million in rental revenue to its credits.
After two weeks in stores, Crashers has earned an estimated $22.1 million in rentals, or 10.6 percent of its theatrical gross of $209.2 million.
Hustle & Flow debuted on the rental chart at No. 4, with earnings estimated at $6 million, while The Constant Gardener entered the chart at No. 5, with rental revenue pegged at $4.7 million.
Rental spending for the week is estimated at $167.1 million by Home Media Research, a healthy gain of 6.7 percent from the previous week.