‘Virgin' Makes Splash on Video22 Dec, 2005 By: Thomas K. Arnold
With surprisingly strong first-week sales pegged by the studio at 3.7 million units, Universal Studios Home Entertainment's The 40-Year-Old Virgin easily topped the preliminary national DVD sales for the week ended Dec. 18.
The comedy also landed in the No. 1 slot on Home Media Retailing's video rental chart for the week, although its rental take was just $8.2 million, just 6 percent more than second-ranked 20th Century Fox's Mr. & Mrs. Smith generated its second week out.
According to VideoScan's First Alert sales chart, however, Virgin sparked a veritable sales frenzy, besting the No. 2 seller, 20th Century Fox's Fantastic Four, by a margin of nearly 3 to 1.
DreamWorks' much-maligned The Island, considered the biggest box office dud of the year, bowed at No. 8 on the sales chart and No. 6 on the rental chart.
Two family films, Warner's Polar Express (No. 3) and DreamWorks' Madagascar (No. 4), held strong after four and five weeks on the sales chart, respectively.
Other noteworthy debuts on the First Alert sales chart include Buena Vista's Kronk's New Groove, a direct-to-video sequel to The Emperor's New Groove, at No. 11, and 20th Century Fox's The Simpsons—The Complete Seventh Season at No. 14.
20th Century Fox's Star Wars: Episode III—Revenge of the Sith is still in the top 10 after nearly two months in stores, moving down just one notch to No. 10 from No. 9 last week.