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‘Resident Evil' This Way Comes

11 Jan, 2005 By: John Gaudiosi

Sony Pictures Home Entertainment's new sequel Resident Evil: Apocalypse DVD, released Dec. 28, will receive plenty of marketing support from the new Capcom video game Resident Evil 4 for GameCube due Jan. 11 and for PlayStation 2 before the holidays as well as Resident Evil Outbreak 2 for PS2 March 15.

In addition, Nubytech will ship a Chainsaw Controller for GameCube in conjunction with the Jan. 11 launch of RE4. The controller looks like a chainsaw and features blood and a sound chip that replicates the roar of the saw, which is featured in the new game.

That gives both “Resident Evil” DVDs a long shelf life and fans of the horror game the first new adventure in the franchise that starts a new beginning without the evil Umbrella Corp. — the Big Brother company featured in both films.

The “Resident Evil” game franchise has sold more than 24 million copies worldwide, and the two films have grossed more than $229 million worldwide. A third film, Resident Evil: Afterlife, is in the works.

In addition to the extensive marketing campaign for the Apocalypse DVD, Capcom has unleashed a marketing campaign for RE4 that will generate more than 170 million consumer impressions through TV, online, print and retail initiatives. Capcom's 30-second spot for the game is running on the NASDAQ jumbotron in New York's Times Square. The official Web site, www.residentevil.com, is offering U2 Apple iPods as prizes for a contest that allows fans to build their own RE4 Web site.

The fourth game reintroduces one of the protagonists from the second game, Leon Kennedy, who's a U.S. agent sent to Europe to rescue the president's daughter. He ends up encountering a new breed of quick and intelligent zombies and other monstrosities, and the game introduces a new enemy, since Umbrella has been wiped out by the government.

PS2 “Resident Evil” fans will get a double dose of “Evil” this year. The March 15 Outbreak 2 game is an online game that allows a group of up to four players to join in missions in a zombie-infested Raccoon City (the location of Apocalypse). And then there's RE4 for PS2, just in time for the busy holiday 2005 shopping season.

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