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‘Grand Theft Auto IV' to Break First-Week Game Revenue Record

28 Apr, 2008 By: Chris Tribbey

It may turn out to be one of the most lucrative first-week launches in entertainment history, and it has nothing to do with the movies.

Analysts are predicting to several news organizations that the April 29 release of Grand Theft Auto IV for the PlayStation 3 and Xbox 360 could result in more than 9 million copies sold in the first month, with first-week revenues approaching $360 million, topping the previous record of $300 million in first-week sales for last year's release of Halo 3 for the Xbox 360.

David Riley, director of The NPD Group, said it's a sure bet Grand Theft Auto IV will drive hardware sales.

“It goes without saying that it will have a positive impact on hardware sales,” he said. “Looking at historical sales trends, we often see spikes in hardware sales around highly anticipated titles like GTA IV.”

The controversial action game is rated Mature in the United States, meaning it's only available to players 17 and older, but that won't affect sales, analysts said. And unlike Halo 3, this game will be available for both high-def gaming consoles.

Halo 3 took the approach of going after a less core consumer, but they had an ulterior motive,” Steve Fowler, VP of strategy for advertising and marketing firm Ayzenberg Group, told The Associated Press. “Microsoft was using Halo 3, their biggest property, to sell more Xbox 360s. [GTA IV creators] Take-Two and Rockstar are free of that constriction because GTA IV is on both platforms.”

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