‘Godzilla' Series Feted With 50th Anniversary Collection18 Oct, 2004 By: Erik Gruenwedel
To help commemorate Godzilla's mercurial transformation from 1950s dinosaur-like, radioactive monster to international pop-culture icon, Columbia TriStar Home Entertainment Dec. 14 (prebook Nov. 11) will release the Godzilla DVD Collection at $72.95.
Included in the three-disc special edition is the 2003 Japanese theatrical release (the end of the series); Godzilla: Tokyo S.O.S., which features Godzilla, Mechagodzilla and Mothra in a conclusive confrontation; Son of Godzilla (1967); and Godzilla vs. Mechagodzilla (1974).
Bonus material includes a making-of featurette with Godzilla creator Toho Studios.
Each title — excluding S.O.S. — has been digitally remastered and is available separately on DVD at $24.96.
“We are doing cross-promotions with X-Plus USA [manufacturer of Godzilla figurines] with an insert in their product line, as well as a trailer with Atari, which has the video game Godzilla: Save the Earth, scheduled for November release,” said Tana Evans, director of marketing at CTHE for the Godzilla brand.
To date, Columbia TriStar has released 10 Godzilla titles, including this month's releases: Godzilla vs. Fedora and Godzilla vs. Gigan.
Print and online ads run this month through December.Evans said the Godzilla consumer continues to skew toward males 18 to 34, with some fans approaching 50 years of age.
“[The latter] is a little harder to chase down for DVD purchases, but we are hoping by being in stores during the holidays, foot traffic of all demographics will take notice,” Evans said.