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‘Basic Instinct 2' Captures Top Sales Spot

20 Jul, 2006 By: Thomas K. Arnold

In a remarkably slow week for home video, Sony Pictures Home Entertainment's Basic Instinct 2 narrowly captured the top spot on the national DVD sales chart, while Paramount Home Entertainment's Failure to Launch remained the top-renting DVD after nearly three weeks in stores.

Basic Instinct 2 earned just $5.9 million at the box office, but it's still the biggest new theatrical to arrive in stores the week ended July 16. The sequel barely squeaked by Buena Vista's Home Entertainment's Pirates of the Caribbean: The Curse of the Black Pearl, which finished at No. 2 on VideoScan's First Alert sales chart for the second consecutive week — even though it's been available on DVD for nearly three years.

Failure to Launch, No. 1 the previous two weeks, slipped to No. 3 on the First Alert sales charts. Two other Buena Vista titles round out the First Alert top five: Eight Below at No. 4 and High School Musical at No. 5, in a dramatic rebound from No. 11 the previous week.

According to Home Media Retailing's video rental chart for the week, Failure to Launch generated an additional $7.5 million in rental revenue to bring its three-week total to $28.5 million, or nearly one-third its box office earnings.

Another holdover, Genius Products' The Matador, held onto the No. 2 spot for the second consecutive week with rental revenue of $6.2 million.

Basic Instinct 2 debuted at No. 3 on the rental chart, with rental earnings of $5.8 million — just shy of its total box office take.

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