‘Apes' Due Nov. 20 Is Fox's ‘Biggest DVD Ever'14 Sep, 2001 By: John Jimenez
One of the summer's biggest blockbusters, 20th Century Fox's remake of The Planet of the Apes, is coming to VHS and special editionNuon-enhanced DVD Nov. 20 (prebook Oct. 24).
The VHS is priced for rental, while the DVD will sell for $29.98.
“This is the biggest DVD we've ever made,” says Fox's senior v.p. of marketing Peter Staddon. “It's the most technically complicated discwe've ever made, but it's easy to navigate through.”
The Nuon-enhanced DVD, one of a handful with the technology, contains numerous featurettes, many on the makeup and costumes and one on ape school, which actors had to attend to learn to move like an ape; fiveextended scenes; screen tests; multiangle looks at many of the scenes; an HBO “First Look” special; an audio track; a gallery with more than 750 stills; an enhanced viewing mode allowing viewers to decide when to look behind the scenes, check out cast bios or view special effects;DVD-ROM material; and “a couple of Easter eggs that are going to be fun,” Staddon says.
“This will be our heaviest TV promotion of the fourth quarter,” he says. However, there will be very few promotions because of the short time between the video and theatrical bow.
“The lead time you're talking about here, I think is a record,” says Staddon, who adds most people figured Easter would be a more realistic date for such an extensive release of a summer title.
The video release will benefit because Rush Hour 2 stunted the theatrical run, which Staddon says, “cut its legs off,” leaving a lot of interested video consumers who have yet to see the film.Staddon is quick to mention, however, “If all our movies did $180 million, I'd be very, very happy.” The Planet of the Apes has made more than $175 million in theaters to date, and is still playing.