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Lots of Green for 'Shrek the Third'

22 Nov, 2007 By: Thomas K. Arnold

Shrek the Third

DreamWorks' Shrek the Third topped the national DVD sales and rental charts the week ended Nov. 18, with first-week sales so strong that the Paramount Home Entertainment-distributed release is already among the year's top 10 DVD sellers.

The previous week's top seller, Walt Disney Studios Home Entertainment's Ratatouille, hung strong and finished second, while Warner's Ocean's Thirteen debuted at No. 3.

The power of the green ogre was such that Shrek 2 re-appeared in the Nielsen VideoScan First Alert top 20, bowing at No. 17, while a Shrek Trilogy boxed set consisting of all three films bowed even higher, at No. 12.

On Home Media Magazine's video rental chart for the week, Shrek the Third handily won the top slot, with estimated rental revenue of $11 million. Ocean's Thirteen bowed at No 2, with estimated earnings of $7.9 million.

The previous week's top renter, Universal Studios Home Entertainment's I Now Pronounce You Chuck & Larry, slipped to No. 3, generating an additional $7.7 million its sophomore week, down just 17% from the previous week.

On the high-definition disc front, Shrek the Third was the hands-down winner on the HD DVD chart, outselling fellow debutante Ocean's Thirteen by a 3-to-1 margin. On the Blu-ray Disc chart, Ratatouille remained at No. 1, while Ocean's Thirteen bowed at No. 2. Ocean's Thirteen is one of the few recent new releases available on both high-definition disc formats; even so, total sales were about 17% less than the HD DVD-only version of Shrek the Third.

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