'Lost' Found in Top Spot14 Sep, 2006 By: Thomas K. Arnold
Reaffirming the strength of TV DVD, Buena Vista Home Entertainment's season-two set of “Lost” debuted at No. 1 on the national DVD sales chart for the week ended Sept. 10, beating Universal Studios' acclaimed docudrama United 93, which came in second.
“Lost” is believed to be only the second TV DVD set to snag the top spot on VideoScan's First Alert chart its first week in stores. In May 2005, Paramount's Chappelle's Show: Season 2 — Uncensored debuted at No. 1, with first-day sales, according to the studio, pegged at nearly 500,000 copies. Buena Vista's season-one set of “Lost,” released in September 2005, bowed at No. 2.
United 93 did take the top spot on Home Media Retailing's video rental chart its first week in stores, with estimated rental revenue of $8.3 million, or more than a quarter of its box office gross of $31.5 million.
Demand for the previous week's top seller, Buena Vista's Brother Bear 2, remained strong, with the animated direct-to-video sequel holding fast at No. 3. On the rental end, last week's chart-topper, 20th Century Fox's The Sentinel, slipped to No. 2, adding another $7.2 million to its rental take to bring its two-week total to $15.5 million, nearly half its theatrical gross.
Only three other new releases made it onto the First Alert top 20 their first week in stores, led by another TV DVD set, Warner's Supernatural: The Complete First Season, which entered the chart at No. 12.