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Lord of the Beeps?

11 Dec, 2001 By: Hive News

They could not have chosen a better tie-in: New Line Cinema and ActiveBuddy will deploy RingMessenger, the official The Lord of the Rings interactive agent, on the AOL Instant Messenger service as part of New Line's marketing campaign for the film, which opens Dec. 19.

RingMessenger is available to the millions of instant messaging users when they add thescreenname ``RingMessenger'' to their IM contact lists. Once added, users and will be able to request detailed information about the film and the making of the film, as well as enter a exclusive sweepstakes. RingMessenger is the only exclusive provider of The Lord of the Rings: The Fellowship of the Ring movie content and links through instant messaging.

Users will be able to find out when and where to purchase tickets, ask questions about the cast and characters and learn about the making of the film from the set design to the special effects. Links to the film's trailer and other video downloads and the soundtrack by Howard Shore are provided as well as links to the official movie store for The Lord of the Rings. Users will also have the option to enter the ``Search for the Ring'' sweepstakes. Each week through Jan. 29, users will be asked a trivia question about the film. If they answer it correctly, they are entered into the sweepstakes, where they have a chance to win The Lord of the Rings movie memorabilia and collectibles.

``ActiveBuddy's interactive agents are compelling yet simple and fast means of learning about new films, like The Lord of the Rings, said Gordon Paddison, s.v.p. of Worldwide Interactive Marketing and Business Development for New Line Cinema. ``New Line is thrilled to be the first movie studio to implement the first advertising technology that allows consumers to truly interact with a brand.''

RingMessenger is the latest addition to a suite of interactive agents from software company ActiveBuddy which develops the software for the deployment and hosting of interactive agents. An interactive agent is an intelligent software application that retrieves and delivers information and services on demand over instant messaging platforms.

New Line Cinema is presenting the first installment of The Lord of The Rings: The Fellowship of The Ring starring an international cast that includes Sean Astin, Sean Bean, Cate Blanchett, Orlando Bloom, Billy Boyd, Marton Csokas, Ian Holm, Christopher Lee, Ian McKellen, Dominic Monaghan, Viggo Mortensen, John Rhys-Davies, Andy Serkis, Liv Tyler, Hugo Weaving, and Elijah Wood.

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