Lionsgate Ups Family Profile, Again31 Mar, 2008 By: Erik Gruenwedel
Lionsgate March 31 continued to stake an expanding share of the family entertainment niche by inking a multiyear global distribution deal with LeapFrog Enterprises and rights holder/producer Chris D'Angelo for a series of direct-to-DVD features and catalog titles.
Financial terms of the pact, which does not include the Chinese market and begins in 2009, were not disclosed.
The Santa Monica, Calif.-based mini-major last week signed a similar deal with HIT Entertainment to release a slate of new and classic children's titles.
“LeapFrog has been synonymous with education for parents and children since the company's inception, and that educational message will be the focal point of all our releases,” said Anne Parducci, EVP of marketing and family entertainment at Lionsgate.
Currently distributed by Warner Home Video, LeapFrog's five DVD releases have sold more than 4 million units. Rights to those titles expire during the course of the year.
The agreement expands from 9% to 15%, Liongate's market share in family entertainment and positions the studio among the top three catering to children's fare.
The studio's family brands include Scholastic's Clifford the Big Red Dog, American Greetings' The Care Bears, Cookie Jar Entertainment's The Doodlebops, MGA's Bratz, Nelvana's Miss Spider's Sunny Patch Friends as well as Lionsgate properties Speed Racer, Thomas & Friends, Bob The Builder, Barney, Angelina Ballerina and others.