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Lionsgate Packages 'Green' Weeds

18 Mar, 2008 By: Erik Gruenwedel

With the lead character a pot-selling single mom and the studio renowned for its eclectic leanings, it makes sense Lionsgate June 3 would release Weeds: Season Three on DVD and Blu-ray with the smallest carbon footprint possible.

The three-disc standard DVD ($39.98) includes 15 episodes in addition to commentaries, a gag reel, trivia, a soundtrack sampler, musical montage and the featurettes “Uncle AWOL,” “Good Morning Agrestic” and “Little Boxes.”

The two-disc Blu-ray release ($39.99) features identical bonus material, plus the interactive game “Kush Kush and Away.”

The acclaimed Showtime series starring Mary-Louise Parker, Kevin Nealon, Elizabeth Perkins and featuring Mary-Kate Olsen, among others, marks the Santa Monica, Calif.-based mini-major's first “green initiative” release.

In addition to using 100% recycled fibers for the packaging, the DVD trays are made of recycled plastic water bottles. The initial DVD production run is expected to keep 500,000 bottles from ending up in a landfill, according to Lionsgate.

Recycled DVD trays require less than 10% of the energy required to make a new Amaray case.

Steve Beeks, president and co-COO of Lionsgate, said the studio's record label would adopt similar environmental resourcefulness for the “Weeds” limited edition soundtrack CD slated for release June 17.

The studio said it is analyzing environmental alternatives throughout its film entertainment operations as a means to cutting costs as well.

“We look forward to becoming more environmentally friendly with all our content going forward,” Beeks said.

No word whether that includes eco-friendly publicity similar to the “Weeds” season three premier on Showtime that featured a nude Parker wrapped in a snake.

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