Lionsgate Names New Marketing Co-Presidents8 Feb, 2006 By: John Latchem
Lionsgate's new co-presidents of film marketing are (L-R) Sarah Greenberg and Tim Palen.
Lionsgate has promoted Tim Palen and Sarah Greenberg to co-presidents of film marketing. They will work together on marketing campaigns and new marketing initiatives.
Greenberg will focus on theatrical, home entertainment and corporate publicity, promotions and events.
Palen will oversee Lionsgate's media, creative advertising, new media and corporate branding initiatives.
The duo, with nearly 10 years of combined experience with Lionsgate and its predecessor companies, are fresh off a string of theatrical box office successes, including the Hostel, Saw II, Diary of a Mad Black Woman and the Oscar-nominated Crash.
They are also helping to spearhead the nationally-publicized promotional campaign with Starbucks for Lionsgate's upcoming theatrical release Akeelah and the Bee.
“Tim and Sarah have already engineered some of the boldest and most brilliant theatrical marketing and publicity campaigns of the past few years,”said Tom Ortenberg, president of Lionsgate Theatrical Films. “They bring to our films the perfect blend of vitality and experience and the ideal mix of strategic vision and skillful execution. Under their marketing and publicity leadership, Lionsgate is on its way to its second straight $300 million-plus year at the domestic box office, and we intend to build on that success going forward.”
Palen previously served as EVP of theatrical marketing for Lionsgate. He joined Lionsgate in 2001 as VP of theatrical marketing.
Greenberg is a 10-year public relations veteran whose expertise is focused in theatrical film and home entertainment. She was named EVP of publicity for Lionsgate in early 2004.