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Lionsgate 'Lord' of Sales, Rental

26 Jan, 2006 By: Thomas K. Arnold

Newly renamed Lionsgate roared to a double-whammy finish the week ended Jan. 22 as the Nicolas Cage-starring crime drama Lord of War shot to the top of both the DVD sales and rental charts.

With first-week sales pegged by the studio at 2.5 million copies, Lord of War easily topped Nielsen Video Scan's First Alert DVD sales chart. The strong showing surprised observers who had branded the film a dud at the box office. Lord grossed just $24.1 million in theaters, against a budget estimated at $42 million.

Universal Studios Home Entertainment's Two for the Money finished a close second on the sales chart, also after a disappointing box office performance ($22.9 million). The drama boasts an all-star cast led by Al Pacino and Matthew McConaughey; other stars include Renee Russo and Armand Assante.

Two other new theatrical features debuted on the First Alert top 20. Spending its first week in stores was New Line Home Entertainment's The Man (No. 5), yet another theatrical underperformer ($8.3 million). Also new to the chart was Buena Vista/Miramax's Underclassman (No. 18).

The previous week's top seller, New Line's Wedding Crashers, slipped to No. 3, followed at No. 4 by 20th Century Fox Home Entertainment's Transporter 2, ranked second the week before.

On Home Media Retailing's video rental chart for the week ended Jan. 22, Lord of War generated an estimated $9.7 million in revenue, or 40 percent of its theatrical earnings.

The film bumped last week's topper, DreamWorks Home Entertainment's Red Eye, to the No. 2 spot, with earnings estimated at $9 million. After two weeks in stores, Red Eye has generated nearly $20 million in rental stores.

Two for the Money debuted at No. 8 on the rental chart, with just $3.8 million in revenue, while The Man fared slightly better, bowing at No. 5 with rental earnings of $5.7 million. That's nearly 70 percent of its theatrical take.

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