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Lionsgate Links Up With App on 'Age of Adaline'

17 Sep, 2015 By: Stephanie Prange

Lionsgate Home Entertainment partnered on a “Dinner and a Movie” promotion with a start-up app to boost the disc launch of The Age of Adaline, which streeted Sept. 8.

Sept. 9-11 all “Dinner and Movie” meals on the mytable app were free, with a $2.99 delivery fee. To get a free locally cooked meal and The Age of Adaline Blu-ray Discs, consumers downloaded the mytable app, available on both iOS and Android, and looked for meals marked “Dinner and a Movie.”

A community-based food delivery service, mytable creates opportunities for local chefs to sell their dishes directly to consumers looking for fresh cooked, affordably priced meals. mytable is available in several Los Angeles locations and will be available throughout Los Angeles by the end of October.

“This is our first time working with a studio on a home entertainment release, and we're thrilled it was a success,” said mytable CEO James Jerlecki. “We completely exhausted our inventory before the conclusion of the promotion. mytable just launched this summer in Los Angeles and we're building a strong customer base, so we see opportunities like this as win for everyone.”

The mytable executive created the promotion with a colleague at Lionsgate who “thought it would be a cool way to market the upcoming Blu-ray and DVD release of The Age of Adaline,” Jerlecki said.

The Age of Adaline stars Blake Lively as Adaline, a 29-year-old who survives a near-death experience and from that day on, never grows older.

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