Lionsgate Kicks Off Valentine's Fright Fest13 Feb, 2006 By: Erik Gruenwedel
There's nothing like cuddling up with your lover on Valentine's Day to watch a horror film.
This Valentine's Day, Lionsgate launches an ambitious slate of horror films. The Santa Monica, Calif.-based mini-major released 50 horror titles in 2005 and aims to repeat the tally this year starting Feb. 14 with Saw II (DVD $28.98).
Also due are Fear of Clowns (Feb. 28); Breaking (March 7); House of the Dead 2 (March 21, prebook Feb. 21); 2001 Maniacs, the remake of a classic splatter film (March 28, prebook March 1); and Caved in Prehistoric Terror and Satanic (April 4, prebook March 8). All titles are $26.98 each.
Also on the horror slate are Attack of the Sabre Tooth (April 11, prebook March 15); Return of the Living Dead 4 (April 18, prebook March 22); Three Extremes II (April 25, prebook March 29) and The Nun (April 25, prebook March 29).
The DVD carnage continues May 2 with Cannibal, BTK Killer and Swarmed, followed May 5 by Tamara. All titles retail for $26.98 each.
“It's all about love and horror, which go great together,” said Chela Johnson, executive director of publicity for Lionsgate. “Horror is a genre we have always focused on. The more independent producers see horror succeeding for us, the more they are willing to see if their product fits the Lionsgate mold.”
Johnson said marketing horror films around Valentine's Day would appeal to the hardcore fan.
“We aim straight at the core horror market,” Johnson said. “We don't try to go broad and then dovetail into niche markets.”