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Lionsgate Invests in Social Networking Web Site

11 Jul, 2007 By: Erik Gruenwedel

The mini-major is investing in Break.com.

Seeking to expand its online presence, Lionsgate July 11 said it had made an equity investment in Break.com, a user-generated video site targeting young men.

Financial terms of the investment were not disclosed.

Lionsgate said it plans to work with Break.com to “strategize innovative opportunities” for its slate of upcoming theatrical and home video releases.

Originally involved as an advertiser, the Santa Monica, Calif.-based mini-major soon embraced Break's sense of culture, business plan and creativity, according to a source familiar with the deal.

The studio plans to offer Break's creative team with potential programming development opportunities.

“They immediately appealed to us as an ideal fit,” the source said.

With more than 17 million unique visitors per month, Break.com claims to be 11th ranked overall online destination for young males and 73rd most popular Web site in the United States.

The site also has original content partnerships with NBC Digital Studios, Endemol and Twisted Pictures, producers of the “Saw” horror film franchise.

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