Lionsgate Inks With Little Tikes29 May, 2008 By: Chris Tribbey
Little Tikes are coming to Lionsgate.
The studio has signed a multiyear distribution deal with MGA Entertainment for the DVDs and electronic delivery of the CGI animated children's stories. The first release is set for this fall.
“Lionsgate is thrilled to be in business with MGA once again with Little Tikes, one of the most respected family brands in the world,” said Anne Parducci, Lionsgate's EVP of marketing and family entertainment. “We are proud to add Little Tikes, an evergreen company that has been around for almost 40 years, to our roster of highly recognized and trusted family brands. Little Tikes has demonstrated tremendous brand awareness and trust among parents that is certain to carry over into the DVD aisles.”
MGA Entertainment CEO Isaac Larian said: “We consider Lionsgate the perfect partner for our Little Tikes animated DVD feature. They have a great understanding of today's family entertainment marketplace.”