Lionsgate Inks Multichannel Partnership With RocketJump14 Apr, 2014 By: Erik Gruenwedel
Lionsgate continues quest for youthful viewers by linking to creator of Web series, ‘Video Game High School’
Lionsgate April 14 said it has formed a multiyear partnership with RocketJump Studios for the creation of movie, television and digital content across multiple channels, including YouTube.
The deal affords Lionsgate access to RocketJump’s upcoming slate of digital content, in-house talent and significant fan base, while enabling RocketJump to utilize Lionsgate’s global marketing prowess.
RocketJump, which creates short-form videos, currently oversees the effects-laden “Video Game High School” Web series — now in its third season. The company claims its properties on YouTube and RocketJump.com have attracted 6.8 million subscribers and nearly a billion views across all platforms.
“This partnership unites two entrepreneurial companies with similar cultures and a shared commitment to build new models for creating and delivering content to the next generation of audiences,” Lionsgate CEO Jon Feltheimer said in a statement.
Since acquiring Summit Entertainment and "The Twilight Saga" film franchise, Lionsgate has doubled down on the teen demo through "The Hunger Games" and "Divergent" franchises. In addition, the mini-major has operates the BeFit fitness channel on YouTube, as well creating original series, “Orange Is the New Black” and “Deadbeat,” for Netflix and Hulu Plus, respectively.
“RocketJump is a bold and innovative platform that expands the breadth and diversity of content we bring to our audiences and extends our storytelling abilities in exciting new directions,” Feltheimer said.