Lionsgate: 'Breaking Dawn — Part 2' Opening Weekend Disc Sales Top 3.8 Million Units5 Mar, 2013 By: Erik Gruenwedel
Latest installment of teen vampire franchise tops 'Breaking Dawn — Part 1' retail bow
Summit Entertainment March 5 announced teen vampire hit The Twilight Saga: Breaking Dawn — Part 2 sold an estimated 3.85 million combined DVD and Blu-ray Disc units in its home entertainment launch during the weekend, an increase over the debut weekend of Breaking Dawn — Part 1 last year.
Breaking Dawn — Part 1 sold 5 million disc and electronic units in the first 10 days following its Feb. 11, 2012, release.
Summit is owned and operated by Lionsgate, which acquired the studio in January 2012. Breaking Dawn — Part 2 launched at 12:01 a.m. on March 2 with midnight retail events at more than 3,000 stores across the country.
Blu-ray accounted for an estimated 27% of first weekend sales, up from 22% of the first weekend sales of Breaking Dawn — Part 1, reflecting continued penetration of the Blu-ray format. Opening weekend estimates for Breaking Dawn — Part 2 underscored the franchise’s continued growth trajectory on digital and on-demand platforms, with the film recording approximately 20% more electronic sellthrough transactions than Breaking Dawn — Part 1 and showing early indications of a strong VOD performance as well.
The Santa Monica, Calif.-based minimajor’s The Hunger Games and Breaking Dawn — Part 1 ranked as two of the top four home entertainment releases of 2012.
"We're particularly pleased that Breaking Dawn — Part 2 opened even stronger than Breaking Dawn — Part 1, which launched on Valentine's Day weekend last year," Ron Schwartz, EVP and GM with Lionsgate, said in a statement. “Consumer demand for Breaking Dawn — Part 2 reflects strength in all segments of the home entertainment marketplace — packaged media, digital and on demand.
Breaking Dawn — Part 2 grossed $829 million at the worldwide box office, a franchise best, bringing the overall worldwide box office of the five "Twilight Saga" movies to more than $3.3 billion. The film, based on the fourth novel in author Stephenie Meyer's "Twilight" series, was written by Melissa Rosenberg and produced by Wyck Godfrey, Karen Rosenfelt and Meyer.