Lions Gate, TVA Form Canadian Distributor11 Jun, 2002 By: Hive News
Group TVA subsidiary TVA Films and Lions Gate Films Corp. have formed JV Media Inc, a new venture to distribute theatrical, video and television product throughout English-speaking Canada.
"We are bringing together Lions Gate and TVA's best and brightest in a single streamlined distribution operation to serve the Canadian marketplace," said Operational Director Brad Pelman. "We believe that JV Media blends the strengths of two highly compatible organizations into a highly diversified, efficient and cost- effective operation. By coordinating our large libraries, maximizing the reliable flow of top-quality product and concentrating our marketing and distribution expertise in one place, we are creating a new entity that will be even stronger than the sum of its parts."
Beginning next month, the venture will service the parent companies' DVD and video releases, including Lions Gate's Frailty, The Cat's Meow And Liberty Stands Still and TVA's French box office phenomenon Brotherhood Of The Wolf and Red Green's Duct Tape Forever.
Pelman will head JV Media with oversight from Lions Gate executives Wayne Levin and Laurie May and TVA executives Pierre Lampron and Marie Claude Poulin.
Based at Lions Gate Films Corp.'s Toronto offices, JV Media will be responsible for marketing and distribution of its two parent companies' filmed entertainment product throughout all of Canada except the province of Quebec.
"JV Media combines the marketing expertise, distribution infrastructure, filmed entertainment libraries and brand equities of two of the most prestigious companies operating in the Canadian marketplace," said Lampron. "The resulting venture will generate a full-service marketing and distribution organization offering a broad spectrum of the most innovative and highest quality motion picture, television and video product to Canadian audiences, consumers and other end users."
JV Media will launch with the marketing of theatrical titles including Lovely And Amazing, the offbeat romance Secretary and Confidence, starring Dustin Hoffman, Andy Garcia, Rachel Weisz and Edward Burns, from Lions Gate; and this year's Cannes Film Festival Palm D'Or winner The Pianist, directed by Roman Polanski with Wesley Snipes, and Carolina, starring Julia Stiles and Shirley MacLaine, among other titles, from TVA.
JV Media will also coordinate the parent companies' television libraries to enhance product offerings to Canada's pay television, cable and free television networks.
The venture will draw from a vast pooled library of nearly 7,000 titles – more than 1,800 from Lions Gate and 5,000 from TVA.