Liberation Uses Election to Promote ‘Daniel Boone’4 Nov, 2008 By: John Latchem
Liberation Entertainment, using the slogan “The Buckskin Stops Here,” has introduced a political campaign promo to support its release of Daniel Boone: The Final Season on DVD Nov. 18.
The Boone/Mingo in ’08 campaign involves mailing thousands of bumper stickers to fans, sales accounts and members of the media. An online sweepstakes began Nov. 4 and runs through Dec. 2. Visitors to www.BooneIn08.com can create customized video e-mails, with prizes awarded to entrants responsible for the greatest number of unique e-mails sent before the Dec. 2 deadline.
The grand prize is a collection of all six seasons of “Daniel Boone,” the classic 1960s adventure series starring Fess Parker as the famed pioneer. Ed Ames played Boone’s half-Cherokee friend Mingo.
All entrants can receive a campaign bumper sticker by sending a self-addressed stamped enveloped to Boone in ’08 c/o Liberation Entertainment, 1990 Westwood Blvd. PH3, Los Angeles, CA 90025.