Liberation Gets Marvel Product in the Europe30 Apr, 2008 By: Chris Tribbey
Liberation Entertainment has signed a DVD distribution deal with Jetix Europe, giving Liberation rights for Marvel Entertainment animated DVDs in the United Kingdom, Ireland, Benelux, Germany, German-speaking Austria, Switzerland, Denmark, Norway, Finland and Sweden.
“This deal expands our relationship with Jetix and continues to build Liberation's ongoing partnership with Marvel. Liberation has already acquired DVD distribution and television sales rights outside the U.S. to Marvel's new animated Wolverine and the ‘X-Men' TV series, and as a result of this deal we will be able to bring the ‘crown jewels' in Marvel's animated TV series, including ‘Spider-Man' and ‘The Hulk,' to new audiences, as well as long-time fans,” said Liberation Chairman Jay Boberg. “Aggregating these new and classic superhero animations will give us leverage in the marketplace to maximize sales.”
“We're delighted to have struck the deal with Liberation for the Marvel catalog,” said Tina Lorenzo, director of international home entertainment at Jetix Consumer Products. “Many of the series covered in the deal feature some of Jetix viewers' most popular characters and we're certain that with Liberation distributing them, they will prove incredibly popular with fans across the countries included in the deal.”