Let's Make a DVD Deal4 Apr, 2002 By: Jessica Wolf
Visits to two Southern California Wherehouse locations and a Best Buy this week revealed a veritable playground of DVD deals designed to attract customers looking to stock up on some select catalog titles without breaking the bank.
Two Wherehouse stores had shelftalkers promoting a $15.99 sale price on every DVD regularly priced at $19.99, including some recently streeted titles and not-so-deep catalog.
The video/music seller has another deal running on some older catalog titles these days. Promoted on sale for $7.99 were movies like Freejack, Clean & Sober, Stealing Home, Fearless, Protocol and Private Benjamin. The under-$8 titles were well stocked at both locations and merchandised both on eye-level racks throughout the DVD sections and on alphabetical racks -- with eye-catching red-and-white labels touting the sale price on the title markers. Wherehouse is also offering a special deal for used DVD traders this month. Signs throughout the store touted a DVD trade-in offer of three used DVDs for one new DVD every day throughout April.
At a nearby Best Buy location, in-store promotions offered a buy-three-get-one-free deal on all Disney titles.
An endcap in Best Buy's DVD section offered the deal on selected catalog titles, including The English Patient; The Insider; Mr. Holland's Opus; Phenomenon; Six Days, Seven Nights; and From Dusk Till Dawn. These DVDs were priced in the $15-$20 range.