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LCD Buys Growing

6 Dec, 2007 By: Chris Tribbey

The NPD Group's latest research report shows year-over-year Black Friday consumer technology spending was only up 6% from 2006, or $2.2 billion from $2.1 billion. However, of that, LCD TVs saw some of the biggest growth, in terms of revenue, along with GPS units, notebook computers and digital frames. The revenue growth for plasma TVs and MP3 players declined sharply, according to the report.

“While revenue growth declined this year, we're at least seeing a more rational pricing environment than last year, as well as a more stable competitive outlook,” said Stephen Baker, VP of industry analysis for The NPD Group. “This is most certainly a positive harbinger of expected profitability throughout the holiday season, even if it calls growth prospects into some doubt.”

LCD TVs were third on the top five list, in terms of revenue growth for technology sold on Black Friday, up 79% over last year, and averaging $642 per unit. Unit volume increased 45%, and The NPD Group attributed the increases to “enormous change in the product mix that has occurred over the past year.” Sizes 30 inches and higher far outsold smaller-sized TVs.

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