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Latino Conference Slated for April 5

20 Jan, 2005 By: Angelique Flores

As Latinos continue to grow in both numbers and economic clout, Home Media Retailing magazine will once again present an exclusive one-day conference on the Spanish-speaking home entertainment market.

DVD En Español 2: The Second Annual Latino Home Entertainment Conference, produced by Home Media Retailing in cooperation with DEG: The Digital Entertainment Group and The Hollywood Reporter, will take place April 5 at the Wyndham Bel Age Hotel in West Hollywood, Calif.

As it did last year, the event will examine critical issues and trends in this booming market. The preliminary schedule includes three panel discussions, a workshop for retailers, an exclusive market research presentation, a product showcase luncheon and a special celebrity guest speaker, to be announced.

New this year is a DVD En Español Awards Ceremony, honoring the best releases and marketing campaigns in the Spanish-language marketplace.

Executive producer Thomas K. Arnold, Home Media Retailing's associate publisher and group editor, said he expects more than 300 attendees, including top executives with major Hollywood studios, key Spanish-language video suppliers and importers, major retailers, and other industry leaders.

According to a new study from The Conference Board, Latino households across the United States are becoming increasingly important to this nation's economy. Over the next five years, the number of Latino households is expected to jump from 10 million to 13.5 million, controlling $670 billion in personal income.

This enormous spending power, concentrated among the lucrative under-45 demographic, is expected to lead to sharp gains in home entertainment spending, with Latinos consistently outpacing the rest of the population in both entertainment spending and DVD adoption.

“We're a multicultural nation, and there's a lot more the entertainment industry can do to reach out to what many see as an underserved market,” Arnold said. “In recent years, we've seen the major studios as well as independent suppliers focus more and more on Latinos, both with Spanish-language versions of hit movies and with films and other programming imported from Mexico and other Spanish-speaking countries. But there's still a lot of work to be done.”

DVD En Español 2: The Second Annual Latino Home Entertainment Conference is open to the trade only. Advance registrations are $245 for Digital Entertainment Group members and $295 for nonmembers. Readers of The Hollywood Reporter also are entitled to the $245 discounted registration fee. Special press registrations are available to credentialed media by contacting Thomas K. Arnold at tkarnold@aol.com.

For more information, visit www.dvdconferences.com.

Charter studio sponsors include Ventura Distribution, Universal Studios Home Entertainment, Buena Vista Home Entertainment, Lions Gate Entertainment, Ground Zero Entertainment and Xenon Pictures.

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