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Latino Confab Slated for March

11 Jan, 2004 By: Erik Gruenwedel

The soaring Latino population and the growing importance of Spanish-speaking consumers to the home video industry will be the focus of a one-day conference this March in Los Angeles.

The first-ever DVD En Español: The Latin-American Home Entertainment Conference, produced by Video Store Magazine in cooperation with the Digital Entertainment Group, will be held March 9 at the Wyndham Bel Age hotel.

The event will include three panel discussions and a product showcase luncheon, along with a special guest speaker, not yet announced. Executive producer Thomas K. Arnold said he expects more than 300 attendees, including top executives with major Hollywood studios, key Spanish-language video suppliers and importers, and other industry leaders.

Panelists include top executives from such Hollywood studios as 20th Century Fox Home Entertainment and Universal Studios Home Video; noted Latino marketing expert Concepcion Lara, president of Target Latinos; and Anthony Perez, president of Ground-Zero Entertainment.

Panel discussions will include a broad overview of the Latino market; how to market American movies to Latinos; and the importing of films from Mexico and other Spanish-speaking countries.

Also on the agenda is a special research presentation on the Latino market from Judith McCourt, Video Store Magazine's market research director.

The event is open to the trade only. Advance registrations are $195 for Digital Entertainment Group members and $245 for nonmembers. Press registrations are available to credentialed media by contacting Thomas K. Arnold at tkarnold@aol.com. For more information, visit dvdconferences.com. Links to registration and the conference schedule will be available shortly.

Charter studio sponsors include Buena Vista Home Entertainment, Ground-Zero Entertainment, 20th Century Fox Home Entertainment and Universal Studios Home Video.

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