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LaMagra Departs Universal

1 Apr, 2002 By: Thomas K. Arnold

Maria LaMagra, the longtime publicity VP at Universal Studios Home Video, has left her post after 11 years with the company. LaMagra said she has been planning a change for a while and is entertaining several options.

LaMagra has been in the video industry since 1984, when she joined Embassy Home Entertainment as director of public relations. She left Embassy two years later to join Daniel J. Edelman Public Relations' consumer products division, handling Pepsi and Hunt Wesson Foods. In 1989 she joined Trimark Pictures as director and then VP of theatrical and home video publicity.

LaMagra was recruited to head the publicity department at what was then MCA Home Video in 1991. She quickly won acclaim for the strategic and effective publicity events she staged and was a key player in the launch of such popular franchises as The Land Before Time and Jurassic Park as well as Universal's entry into DVD.

There's been no official word on a replacement, but Universal sources say Vivian Mayer, formerly with theatrical publicity at DreamWorks, has been tapped to lead the department.

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