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Kurt Indvik Appointed Editor-in-Chief of <I>Video Store Magazine</I>

9 Nov, 2001 By: Hive News

Kurt Indvik has been appointed editor-in-chief of Video Store Magazine. The announcement was made by Don Rosenberg, director of Advanstar Communications' video group, which includes Video Store Magazine, The National Buying Guide, the Hive4media.com Web site and Home Entertainment Events.

“The key addition of Kurt to our existing editorial braintrust of Bruce Apar, Stephanie Prange and Thomas K. Arnold,” says Rosenberg, “considerably strengthens our hand as the home entertainment market continues to evolve. He is exceptionally equipped to lead our team and the market into the exciting era of digital and interactive media.”

Bruce Apar, editorial director of Video Store Magazine and director of content and business development at Advanstar's monthly Post Magazine, covering digital entertainment production and post-production, adds, “Kurt quickly will become a prime influence in helping us redefine coverage of the home entertainment market at Advanstar, not just in print but through our online publications and live events as well.”

For the past 10 years of his 18-year career in business journalism, Indvik has been covering the interactive media industry, often focusing on the entertainment community. Most recently he was editor-in-chief of Digitrends magazine, a publication with an ancillary Web site and daily news service focusing on interactive advertising and marketing. He also held the post of v.p. of publishing for Digitrends, LLC, which included several magazines, a series of conferences and four daily e-mail newsletters and covering electronic commerce and interactive media and marketing.

Digitrends produced a weekly email newsletter, Entertainment Beat, read by more than 6,000 entertainment executives, which covered how film, music and television companies used the Internet to distribute and market their products. The magazine also produced several special editions on the entertainment industry. Indvik also coordinated the conference content for Variety's Interactive Marketing Summits (which Digitrends produced) for three years, from 1998 to 2000.

Prior to that, and throughout his career (which includes 10 years spent previously at Advanstar), Indvik headed a variety of business publications in interactive media and entertainment including Electronic Retailing, ResponseTV (he was founding publisher of this Advanstar book now titled Response), and with Video Store Magazine in 1986 and 1987 he was the launch editor for Entertainment Merchandising, covering the emerging video sellthrough market at mass merchants, drugstores, supermarkets and other nonvideo specialty retail channels.

Both Entertainment Merchandising and Digitrends won Western Publications Association Maggie awards for editorial excellence.

"I have known and worked with many of the ‘founding' players of Video Store Magazine, from Stuart Karl on forward, so this is very much a kind of homecoming for me and I am thrilled to have this opportunity," Indvik says. "We're developing plans now to aggressively broaden our already great editorial team and industry coverage, so that Video Store Magazine continues to play an increasingly important role in serving the home entertainment business."

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