Koch Releases 'Self' Four-Pack1 Feb, 2006 By: Jessica Wolf
Koch Entertainment has got the whole body covered this spring.
The supplier is releasing a four-pack of its new hit workout series created in partnership with Self Magazine.
Your Best Body Fast ($49.98) streeted Jan. 10 and includes all the installments so far from the Self fitness series: the cardiovascular workouts Bikini Ready Fast and Slim and Sleek Fast and the targeted toning programs Firm, Flat Abs Fast and Your Best Butt Fast.
Koch released the programs individually in the off cycle for fitness to gear up a track record for the titles, said Dan Gurlitz, GM of Koch.
“The series has done extraordinarily well,” he said.
The four-pack lends itself to the fitness customer who's looking for a variety of workouts to choose from, he said.
More Self releases are to come, Gurlitz said.
“Self is so intensely supportive of these releases,” he said. The full-page ads the monthly magazine runs alone give the series a wealth of exposure, he said.
Self also sponsors regular “workouts in the park” in major cities such as New York and Boston, and the DVDs are promoted heavily at the events, Gurlitz said.